Dec 09, 2021

What is WooCommerce?

What is WooCommerce?

Image credits: 

Do you plan to start selling online and are looking around for the best e-commerce platform? WooCommerce is a popular option. Read on to find out more details and why it is so popular.

What is WooCommerce?

WooCommerce is an open-source e-commerce plugin for WordPress and is designed for small to large-sized online sellers. So if you want to create your own e-commerce store with WooCommerce, you’ll first need to install and set up WordPress. 

The plugin instantly became popular due to its simplicity to install and customize and for the market position of the base product – WordPress – as freeware. 

Community & Resources

The WooCommerce community empowers users with the support and resources they need and makes it easier to get started. 

Its resources contain low-level documentation about features, libraries, extensions, and other pieces of WooCommerce architecture. You can use these resources as a reference when building extensions or integrating with WooCommerce. 

If technical information is your thing, here are some extensions and integrations in the context of WooCommerce.

1. Core API

The Core API code contains details about packages and classes that make up WooCommerce’s core functionality.

2. WooCommerce Admin

This is a feature plugin for a modern JavaScript-driven admin experience and has an extensible UI library of React components for building the latest user interfaces.

3. Core Action and Filter Hooks

This includes an index of hooks found across all template files, functions, shortcodes, widgets, data stores, and core classes used to extend the core WooCommerce platform. 

4. WooCommerce Blocks

It helps to integrate WooCommerce with Gutenberg through documentation and resources.


It enables users to create, read, update, and delete WooCommerce data using HTTP requests, and integrate external applications, build extensions with WooCommerce.


WooCommerce themes are the collection of files designed to create the overall appearance of your site. Creating the perfect visual design for your store and defining the layout of your website are the major two things a theme does.

There are around 1300 WooCommerce themes and the theme directory has around 1100 WooCommerce themes. With these themes, one can easily use WooCommerce extensions to create a successful business store. 

Installing a WooCommerce theme is just like installing any other WordPress theme with just a single difference of walking through the WooCommerce configuration for settings like shipping and pricing. 

Some of the popular themes are:

  1. Astra – a clean and free theme
  2. Extra – a flexible theme
  3. Shoppe – highly customizable theme
  4. OceanWP – powerful but free theme
  5. Neve – classic & multipurpose theme

These themes have millions of downloads. These can be customized and personalized to fit any website. 


Coming back to WooCommerce extensions, they customize your platform according to needs and can add essentially any feature. Similar to WordPress plugins, WooCommerce extensions add extra features to your store. 

These include new types of products such as memberships or subscriptions, integrating with postal service APIs to track shipping, or allowing purchase through new payment gateways. They can be entire overhauls or little additions to the site. 

The WooCommerce Extensions Store has many major payment integrations available for free. Users need to install an extension at some point, even if it’s just one of the free payment integration plugins. 

Moreover, it is secure to use WooCommerce extensions if sourced from reputable places. Some major WooCommerce extensions are:

  • WooCommerce Bookings: These are used to sell blocks of time as appointments.
  • WooCommerce Memberships: These are used to restrict access to certain parts of a WordPress website & sell access to these parts of the website.

WooExpert Partner program

WooCommerce uses an official partnership program. It suggests these WooExperts to users to be employed for their WooCommerce projects. 

When a software vendor applies to become a partner, they undergo a multi-stage application process including skill evaluation and an interview. In the process, WooCommerce aims to assess familiarity with WooCommerce core and extensions. 

The features of the program are: 

  1. Brand Endorsement: The verified WooExpert gets a profile in the directory, i.e. a WooExpert badge to display on the website.
  2. Valuable leads: The store owners can find high-quality experts for their business. 
  3. Communication procedure: Partners are the first to know about new changes to products and features before they launch. There is also direct communication with the WooCommerce team.


There are around 5+ million active installs of the free WooCommerce plugin. 

As of January 2021, around 30 lakh websites have stores built on WooCommerce – and among them are 68,000 popular websites. This makes the WooCommerce plugin the topmost choice among the Alexa Top 1 Million websites list. 

WordPress and WooCommerce are most popular with smaller sites. WooCommerce is expected to rule the market share in the coming times. 

It has already reached a tipping point. Due to its huge ecosystem experts, themes, plugins, and hosting solutions WooCommerce has become an instant play for any e-commerce website.

Wrapping up

WooCommerce is a very popular addon for WordPress that converts a WordPress blog into a functional & successful eCommerce store. 

Not only it is 100% free but also gives users complete control over their stores. Its powerful features make it one of the most popular platforms on the internet. 

That being said, actually creating and maintaining a WooCommerce website is not something that can usually be done without technical expertise – but it’s still one of the most popular, flexible, and affordable e-commerce solutions out there.

Cobold Digital is ranked #10 in the top 100 Indian design companies

image image
We come out with content on tech & the digital space fairly regularly. Sign up to stay connected.