Sep 21, 2021

How to promote my business on social media?

How to promote my business on social media?

Building trust is a matter of revealing your genuine self to the market. No one believes in an identityless being. As of today, if you are not on social media, then you are nowhere. By 2021, there are 3.78 billion social media users that equate to about 48 percent of the world population. Do you often ask yourself: How to promote my business on social media? The answer is: This is a no-brainer these days. 

People don’t care what you are selling, they care about how you sell it. Businesses don’t build social media profiles, they build connections. The ROI of social media says your business will definitely exist in the coming five years. Your social media profile allows your business to rank on Google.

Follow the Social Media “Hype”

When did you check your social media profile last time? 5 minutes or 5 seconds ago? Because this could be the only possibility. Social media has changed lifestyles. You are never alone. You keep on getting notified always. The process doesn’t stop the whole day.

If you are wondering, “Should I promote my business on social media?”, then let us tell you: Businesses don’t have a choice of whether or not to be on social media, they have to do it very well. 

It’s good to be on Instagram or Facebook. But are you following the wave? A single channel won’t amplify your reach. You have to be on every channel to stand out. While posting, keep reminding your audience that you are on other platforms as well to garner more followers.

Active or passive presence – What do you follow?

How about not being active on the platforms and just reminding yourself that I want to promote my business on social media? That won’t get you anywhere. Shift your business from a passive to an active presence and you will get it right. Let us understand what active and passive presence means.

The former is related to utilizing the platform to share, connect and build relationships. An active follower posts on a regular basis & engages with competitors and peers. On the other hand, passive presence has indirect engagement. They just scroll the feeds and don’t put effort to create a reach. 

If you are serious about enhancing your reach, reevaluate it well. The next time you are stuck asking yourself how should I promote my business on social media, remember, choose a platform according to your business. If you are video creators, Youtube is the right platform or for your photo studio, Instagram is the perfect place to showcase your business.

Build your community

In 2021, to build a successful business, you need to create a passionate social media community. There is a fine line between promotion and over-promotion. See for yourself to understand the difference.

  1. Don’t post blindly. Create a strategy and then post.
  2. Don’t sell too hard. Make space for genuine engagement.
  3. Visual content is best.
  4. Prioritize Facebook but contribute on LinkedIn as well.
  5. Campaigns work well in your favor. Let an active interaction flow.

Most of the time when businesses are asked about their social media presence, the usual reply is that I promote my business on social media through a website. Websites and social media are altogether different games. 

Social media doesn’t sell your business, it sells experiences. So, if you have a website, don’t say: I promote my business on social media. Instead say: I sell my products through websites, but promote experiences through social media.

Engage, share, and market well.

The one who rules social media owns the market. It is as true as ever. The 3 key principles to perfect social media strategy and proudly saying I promote my business on social media are:

  • Engage with your audience on every platform. Keep links posted to your website. Like this, they know where to visit to purchase your products or services.
  • Share your content, successful ventures, and new products with your audience. Let them know that they are part of your brand family. It also grants you credibility.
  • Marketing is not a big deal. Create good communities with social media influencers. So that, they can promote your brand for you.

Simple strategies with successful results

Stay relevant and be on social media platforms. You can’t do it all alone. You might create good posts and update them regularly but an expert knows how to ace the digital marketing strategy.

Get yourself a reliable partner with Cobold digital. We implement strategies that suit every business and matter for digital transformation.

There’s no hard and fast rule to create a presence. But an effective presence should be the goal. Social media has become the trend. You can’t say for the sake of being in a trend that I promote my business on social media, you have to show it. Remember, online is a whole new marketplace.


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